“Shopsy is a story of an aspiring India, a population keen to make the most of its smartphones, high data speeds and fast-rising incomes. Over 60% of products available on Shopsy cost less than INR 200, the equivalent of $2.43 in the U.S., making more products accessible to a range of customers. And other customers – including budget-conscious families – are relying on the platform for its incredible deals on a huge assortment of items. Many of these customers are exploring eCommerce for the first time and are looking for value options.
And in March 2023, the platform crossed over 175 million app downloads.Ī key driver for Shopsy’s rapid growth has been young people in India, with 90% of new customers under 35 years old. Over the past year, the platform has seen its growth triple in number of units, customers and sellers.
I am highly appreciative of Shopsy’s unique seller initiatives and the support and guidance of the team to reach audiences from across the country.” Despite being able to maintain a work-life balance effortlessly, it has been an incredible journey for our business on Shopsy. I started my business in men’s fashion after having my first child. Ruchika Singhal, owner of Paryag Hosiery based in Delhi and a Shopsy seller, said, “eCommerce is a boon for budding entrepreneurs as it involves minimal investment and allows flexibility of hours. Today, the platform provides 150 million products spanning 800+ categories for customers across India. Since launching, Shopsy has aimed to make digital commerce accessible across India by enabling a wide range of affordable product selections and a zero-commission marketplace.
Users download the Shopsy app, where they can shop for discounted resale products across a wide range of categories. This emerging pattern is clearly seen through Shopsy, Bharat’s hyper -value e-commerce platform by the Flipkart Group, which has provided value to millions of customers across India since its launch in 2021.Ĭurrently, Shopsy gets nearly 70% of its customers from tier-2 and tier-3 regions in the country and contributes to over 40% of first-time customers to the overall Flipkart group. BANGALORE, India, JWhile big sales days have chalked out a clear pattern on buying trends in India’s big cities, tier-2 and tier-3 towns are drawing their own niche in terms of the products and price points they are looking for.
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